As regulation picks up, the e-cigarette alternative may just cease to be one from which tobacco makers could offset the volume decline in regular cigarettes, but one that also starts seeing a similar kind of volume decline
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This, despite having spent my childhood on a long project to force my mother to give up smoking, one day replacing each of her cigarettes (hidden in a drawer) with artfully rolled up notes reminding her of death rates and the horrors of bad teeth
Thirty years later, it had dropped only slightly, to 1.6 births